Sage & Esther — Global Health Communications Agency

Table of Contents

1. Introduction: Why Healthcare Marketing Needs a Higher Standard
2. Moving Beyond Generic Digital Marketing
3. Our Healthcare-First Approach
4. What We Do
5. Experience in Regulated Environments
6. The Founder Behind Sage & Esther
7. A Different Standard for Healthcare Marketing

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1. Why Healthcare Marketing Needs a Higher Standard

Welcome to Sage & Esther — a healthcare digital marketing agency built for organisations operating in regulated, high-stakes environments.

We didn’t create Sage & Esther to make healthcare marketing louder or trend-driven. We created it to make healthcare communication accurate, clear, and trustworthy. In healthcare and life sciences, marketing isn’t just about visibility. It’s about responsibility.

Getting the science right isn’t optional. It’s foundational.

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2. Moving Beyond Generic Digital Marketing

Most digital marketing agencies are designed for speed, experimentation, and broad consumer appeal. Healthcare isn’t.

Healthcare marketing requires:

• Scientific fluency
• Regulatory and compliance awareness
• Collaboration with clinicians, legal teams, and subject-matter experts
• Precision without alienating non-expert audiences

Too often, healthcare brands are forced to choose between content that is technically correct but unreadable or content that is engaging but scientifically thin. Sage & Esther exist to close that gap.

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3. Our Healthcare-First Approach

Our approach to healthcare digital marketing is shaped by years of working within regulated systems — not working around them.

We build healthcare marketing strategies that prioritise:

• Accuracy before amplification
• Structure before scale
• Trust before tactics

This applies across healthcare SEO, content marketing, medical copywriting, and digital advertising. Every piece of work is developed with the assumption that it must withstand regulatory review, expert scrutiny, and real-world impact.

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4. What We Do

Healthcare SEO and Content Marketing

We provide healthcare content marketing and SEO led by medical writers who understand how search performance intersects with scientific accuracy and compliance. Our content is designed to rank, inform, and maintain credibility over time.

Medical Copywriting

We translate complex medical, scientific, and technical information into clear, credible digital messaging for healthcare and life sciences organisations — without diluting meaning or overstating claims.

Digital Advertising in Healthcare

We support digital advertising in healthcare environments where wording, claims, and positioning matter. Our experience spans regulated product categories, healthcare campaigns, and accuracy-sensitive digital advertising frameworks.

Strategic Messaging for Regulated Brands

For healthcare organisations, messaging is not just branding — it is risk management. We help healthcare teams communicate clearly across digital channels while respecting regulatory, legal, and ethical boundaries.

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5. Experience in Regulated Environments

Our work across healthcare, medical, technical, and enterprise sectors has delivered measurable outcomes, including:

• 250+ articles ranking in Google’s top 10
• 18M+ words published across high-performing blogs and product pages
• Content delivered for organisations operating under strict regulatory and compliance requirements

This experience directly informs how we approach healthcare digital marketing today: carefully, strategically, and with respect for the responsibility involved.

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6. The Founder Behind Sage & Esther

I lead Sage & Esther as its Founder and Chief Marketing Officer.

My background spans healthcare foundations, global consumer brands, and highly regulated digital environments, including work for SickKids, Princess Margaret Cancer Centre, Sunnybrook Foundation, CAMH, NIVEA, Amazon, Walmart, Uber, and HelloFresh.

Across these roles, I partnered closely with legal teams, clinicians, subject-matter experts, and quality assurance stakeholders to ensure that content remained accurate, compliant, and effective — even under tight timelines and multi-layered review cycles.

Sage & Esther is the natural extension of that work: a healthcare marketing agency built around scientific fluency, clarity, and responsibility.

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7. A Different Standard for Healthcare Marketing

We’re not interested in generic digital marketing adapted after the fact for healthcare.

Sage & Esther exists to deliver healthcare digital marketing that starts with:

• The science
• The regulation
• The audience’s need for clarity

And then performs.

This conversation continues at ananya@sageandesther.com
If you write, I’ll read.